Jaguar Enlists Hot Wheels For Vehicle Debut


Jaguar’s new F-Type made its world premiere in miniature form.

The 1:64-scale model sports car made a dramatic entrance on a custom-designed Hot Wheels track, making 25 loop-the-loops and three gravity-defying jumps and 44 corners along the 254 yards-long Hot Wheels orange track laid out around the Jaguar Design studio.

During its journey, it raced from a design review of original sketches, past digital renderings, color and materials samples and a clay model, revealing the details of the new F-Type’s design before coming to rest beside the real thing. The tiny vehicle reached scale speeds of up to 300 mph.

The automaker created a short film showing the journey. The creative reveal was teased by Jaguar UK via a tweet on Nov. 25.

Designers from Jaguar and Hot Wheels used the design data of the real car to craft the precise 3D-printed model, recreating every detail of the new vehicle.

“We are used to creating models in clay, but seeing such a finely detailed 1:64-scale model of the new F-Type race around the studio, showcasing every stage in our design process, was a truly unique experience,” says Julian Thomson, Jaguar design director, in a release. “As a designer and huge car enthusiast, Hot Wheels models have been a part of my life since childhood. They capture the imagination, make owning the car of your dreams a reality, and give you the first opportunity to actually ‘drive’ a car.”

Hot Wheels has worked with Jaguar for over 40 years, says Bryan Benedict, senior manager of product design at Hot Wheels.

Click here to read the original article. This post first appeared on Media Post Dot Com.


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