Study Finds Poor-Quality Location Data Undermining Geo-Targeted Ad Campaigns

0
57

Location data increasingly is being seen as the panacea for targeting, but a new study estimates only 14% of location-based advertising — which reaches audiences on their mobile devices — uses “high-quality” signals to improve geo-targeting.

Advertisers that use less reliable internet protocol (IP) data to identify the location of …

Click here to read the original article. This post first appeared on Media Post Dot Com. .

LEAVE A REPLY

Please enter your comment!
Please enter your name here