Direction Navigation, Email Drove Most Black Friday Visits to Shopping Websites

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Direct navigation and email were the biggest drivers of traffic to U.S. shopping sites on Black Friday, exceeding referrals from search engines, paid search ads and social media, according to Bloomreach, whose software personalizes ecommerce sites.

Social media only drove 7% of visits to shopper sites, but traffic was up …

Click here to read the original article. This post first appeared on Media Post Dot Com. .

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