82% Of Black Friday Week Shoppers Plan To Buy Tech Devices


Tech devices are the hot items for holiday shoppers.

About half (49%) the U.S. population plans to shop during Black Friday week (Thanksgiving through Cyber Monday) and 82% of those shoppers plan to purchase tech devices and accessories, according to a new study.

Of those tech buyers, the top planned purchases are wireless earbuds and headphones (57%), according to the study, comprising a survey of 2,000 U.S. adults conducted by the Consumer Technology Association (CTA).

Nearly half (46%) plan to buy mobile device cases, 42% video game discs, 42% portable battery chargers, 41% streaming and download services such as Netflix or Spotify and 41% smartphones.

Retailers with physical stores may be happy to hear that nearly all (97%) U.S. adult tech shoppers plan to shop in-person at brick-and-mortar stores.

Plenty (83%) of shoppers also plan to shop online, slightly more than a year ago, and 81% plan to shop via a mobile device.

The big swing this year is that 48% plan to shop for tech deals using voice assistants like Siri or Amazon Alexa, 9% more than last year.

For the entire holiday shopping season, CTA projects overall tech spending will reach $97 billion in revenue in the U.S.

Consumers will be loaded with plenty of new tech gadgetry heading into the new year.

Click here to read the original article. This post first appeared on Media Post Dot Com. .


Please enter your comment!
Please enter your name here