The Future of Search Begins with a Radio Commercial

The goal successful advertising is to be known before you are needed. The biggest mistake in advertising is waiting to be found. In other words, there are two kinds of advertising, active or passive. Continue reading “The Future of Search Begins with a Radio Commercial”

Four Keys to Improved Agency Relations

Working with advertising agencies doesn’t need to be adversarial. You are in charge and you can change your situation by changing what goes into your brain. Here are Four Keys to Improving Agency Relationships. Continue reading “Four Keys to Improved Agency Relations”