The goal successful advertising is to be known before you are needed. The biggest mistake in advertising is waiting to be found. In other words, there are two kinds of advertising, active or passive. Continue reading “The Future of Search Begins with a Radio Commercial”
Three networks are among the top 10 national advertisers on AM/FM for the week of Sept. 24-30: Disney’s ABC is No. 4, Fox is No. 5 and CBS is No. 8.
Working with advertising agencies doesn’t need to be adversarial. You are in charge and you can change your situation by changing what goes into your brain. Here are Four Keys to Improving Agency Relationships. Continue reading “Four Keys to Improved Agency Relations”