The goal successful advertising is to be known before you are needed. The biggest mistake in advertising is waiting to be found. In other words, there are two kinds of advertising, active or passive. Continue reading “The Future of Search is a Radio Commercial”
Three networks are among the top 10 national advertisers on AM/FM for the week of Sept. 24-30: Disney’s ABC is No. 4, Fox is No. 5 and CBS is No. 8.
Working with advertising agencies doesn’t need to be adversarial. You are in charge and you can change your situation by changing what goes into your brain. Here are Four Keys to Improving Agency Relationships. Continue reading “Four Keys to Improving Agency Relationships”
The tide is turning. After combatting a stagnant ad market and losing dollars to newer, data-rich digital channels, the radio industry is getting revived interest and increased activity from advertisers. Some brands, including major national players, are reinvesting, while others are making their first buys. Read more.
Media buyers, planners, and brands perceive little difference between their personal media habits and those of average Americans. But that’s not really the case. Read more.
Over the last year, we’ve analyzed over 8.8 billion Facebook ad impressions. We found that during the first six months, the average CPM increased from $4.12 to $11.17. Read more.
Recently, Rush Limbaugh used his popular Radio show to tout Radio’s benefits and why he isn’t going back on television. Read More.
The reasons why listeners tune in may vary but at its core, people turn to AM/FM radio because it resonates emotionally. One of the major factors? Personalities. Familiar DJs behind the microphone give listeners an actual person to connect with regardless of why they listen. Read More.
One lesson from the 2017 hurricane season, the most expensive in history, was to show the valuable role AM radio plays as a nexus for coordinated news reporting during a disaster event. Read More.
Even in the age of sophisticated cable TV and video on demand, it is old school AM/FM radio which rules the nation’s media world according to Nielsen, which has revealed the audience numbers. With 243 million monthly listeners, radio bests the competition across the board. Read More.