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I Don’t Need to Advertise

In Radio advertising sales, you will inevitably encounter a prospect who says they don’t need to advertise because they have all the business they can handle. For most salespeople this can be especially frustrating because your whole premise for the sales call is to help the business owner grow the business!

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The First Radio Commercial

The first Radio commercial was broadcast on August 28, 1922. The station was WEAF AM in New York City. It was owned by AT&T. The commercial was for a real estate development called Hawthorne Court Apartments in Jackson Heights, a neighborhood in the borough of Queens. The apartment complex was owned by the Queensboro Corporation. The apartment complex was named after Nathaniel Hawthorne, on of America’s great writers.

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The Future of Search Begins with a Radio Commercial

The goal successful advertising is to be known before you are needed. The biggest mistake in advertising is waiting to be found. In other words, there are two kinds of advertising, active or passive. Continue reading “The Future of Search Begins with a Radio Commercial”

Four Keys to Improved Agency Relations

Working with advertising agencies doesn’t need to be adversarial. You are in charge and you can change your situation by changing what goes into your brain. Here are Four Keys to Improving Agency Relationships. Continue reading “Four Keys to Improved Agency Relations”