John Zarling And Jackie Campbell Launch 615 Leverage + Strategy


This story was originally published on All Access. Click here to read the article.

615 Leverage + Strategy

Music industry executives JOHN ZARLING and JACKIE CAMPBELL have partnered to launch the NASHVILLE-based marketing company 615 LEVERAGE + STRATEGY. ZARLING will serve as Pres. and Chief Strategy Officer for the firm, while CAMPBELL will be Head of Business Development & Client Service. The new venture will act as an extension of artist and label marketing teams by promoting artist storylines through media strategy, brand integration and live events.

ZARLING most recently held the EVP/Marketing & New Business role at SONY MUSIC NASHVILLE. Prior to that, he was SVP/Parternship Marketing & Promotion Strategy for BIG MACHINE LABEL GROUP (BMLG) for 11 years. In 2017, CAMPBELL launched her brand strategy company 615 LEVERAGE. She previously was Dir./Partnership Marketing at BMLG for nearly six years.

“During my 20 years in the music business, I have been part of building and expanding careers by converging multiple marketing pillars,”said ZARLING. “As the industry adjusts to a new paradigm of music consumption, it is essential that focus on the larger career arc of an artist is not lost. I am excited to partner with JACKIE, someone whom I have immense respect for, to focus in these lanes. By combining our strengths into a cohesive effort, all of our clients will benefit.”

“For me, this journey started nearly three years ago, when I decided to launch my own company to see if there was a better way to implement marketing and strategic partnerships within the music industry world,” CAMPBELL said. “JOHN has been a dear friend and mentor from day one, and I could not be more thrilled to take this next step with him to expand and create a full-service marketing company to continue our mission to craft artist narratives through live events, partnerships and branded content.”

Congratulate ZARLING here and CAMPBELL here.

This story was originally published on All Access. Click here to read the article.


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