DAX Partners With Frequency

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This story was originally published on All Access. Click here to read the article.

Partners With Frequency

GLOBAL’s DAX digital audio advertising platform is partnering with the FREQUENCY digital audio creative management platform to offer advertisers data-driven dynamic audio advertising. FREQUENCY’s platform allows for ad creative personalization based on real-time data signals like weather, location, time, and device, as well as listening history and ad creative performance, and, used in conjunction with DAX, will give clients tracking capability and audience insights. DAX will also have access to FREQUENCY for ad production, creative management, and detailed creative reporting.

“With data-driven capabilities, FREQUENCY will enable a better ad experience for listeners and improve engagement for our advertisers across the DAX network,” said DAX US CEO MATT CUTAIR. “In combination with Listener Insight ID, DAX can empower our advertisers with the tools to make more intelligent and informed decisions.”

FREQUENCY CEO PETE JIMISON added, “We’re excited to partner with DAX and showcase the power of the FREQUENCY Creative Management Platform. Our partnership with DAX highlights the ways innovation in the audio space will continue to drive value for the entire ecosystem.”

This story was originally published on All Access. Click here to read the article.

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