Jonas Brothers to be plastered on Coors Light bottles: Marketer’s Brief

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Helium included
Speaking of branded accommodations, Goodyear just listed its iconic blimp on Airbnb. Football fans can book a one-night stay on Oct. 22, 23 or 24 in the blimp, which is parked at a hangar in Mogador, Ohio. The $150-a-night price also gets you tickets to the Notre Dame-Michigan game. The stunt is meant to celebrate the blimp’s new status as an “honorary member” of the College Football Hall of Fame.

Building a bedding empire 
Direct-to-consumer bedding brand Boll & Branch is branching out—into Nordstrom. The Summit, New Jersey-based brand will sell its products, including sheets, pillows and blankets, within nearly two dozen Nordstrom stores across the country. Boll & Branch already has its own store and plans to open more brick-and-mortar locations next year. Founder Scott Tannen has noted the need for d-to-c brands to pursue both physical and digital sales opportunities.

Burberry gets real
Fashion consignment site The RealReal is teaming up with Burberry in the latest example of a high-end fashion brand ramping up its sustainability efforts. After noticing a demand increase for Burberry on its site—searches were up 64 percent year-over-year—the RealReal worked with the brand on a partnership in which consumers who resell Burberry pieces will receive a personal shopping experience in some U.S. Burberry stores. Burberry recently pledged to be plastic package-free by 2025.

Would you buy this? 
Arby’s will sell a line of “Meatoberfest” items in honor of Oktoberfest and its new Germany-inspired sandwiches. The products, each $30, include “Meaterhosen,” breeches with meat on them, a “Beefvarian” hat and a “Das Hat” boot-like stein.

 

This article was originally published at AdAge.

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