New guy at Ford: Before he was a star, actor Idris Elba once worked at a Ford factory in the U.K. Now the brand has tapped him to “serve as ‘creative partner’ to help launch an all-electric Mustang-inspired SUV,” E.J. Schultz reports in Ad Age.
Out: Several employees of a Buffalo Wild Wings in suburban Chicago were fired “after some customers said their group was asked to move to another table because of the color of their skin,” The Chicago Tribune reports.
Podcast of the day: Veronica Parker-Hahn, senior VP for growth & innovation at Effie Worldwide, talks about everything she learned from watching do-it-yourself videos on YouTube, on topics from home repairs to childbirth. Listen to her conversation with Ad Age’s I-Hsien Sherwood and Alfred Maskeroni on the Ad Block podcast, and subscribe on iTunes or Spotify.
Number of the day: EMarketer reports that “advertising on connected TV like Hulu and Roku is expected to surge nearly 40 percent in 2019 to just under $7 billion.” Read more by Jeanine Poggi in Ad Age.
Ad of the day: Mariah Carey sings her hit “All I Want for Christmas” in a commercial celebrating the magic of the season and … potato chips. In the ad for PepsiCo-owned chips brand Walkers, Carey also gets into a fight with a guy wearing an elf costume. It’s wacky, so why not just watch it? And read more by Ad Age’s Alexandra Jardine.
Find out what marketers need to know about the publishing revolution: Hear from Vox, The Wall Street Journal, The New York Times, Meredith, Hearst, Essence, Complex, Condé Nast and more on Nov. 14 in Manhattan at Ad Age Next: Publishing—a half-day conference for anyone looking to make sense of the changing media landscape. Recent Ad Age Next events have sold out; register today.