The tide is turning. After combatting a stagnant ad market and losing dollars to newer, data-rich digital channels, the radio industry is getting revived interest and increased activity from advertisers. Some brands, including major national players, are reinvesting, while others are making their first buys. Read more.
Media buyers, planners, and brands perceive little difference between their personal media habits and those of average Americans. But that’s not really the case. Read more.
Over the last year, we’ve analyzed over 8.8 billion Facebook ad impressions. We found that during the first six months, the average CPM increased from $4.12 to $11.17. Read more.