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Radio Sales Today
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Mobile Is Here, Getting Bigger, Generating Revenue
Making money selling mobile advertising was the topic of a panel at this year's NAB Show in a session produced by RAB. This 3-minute video highlights some of the comments from Cory Smith of ESPN, Martin Kristiseter from Marketron, Ivan Braiker of Hipcricket, Kim Leuger from Pandora, and Paul Jacobs from JacApps.
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Mobile's Surge
Sending one-way communications to consumers on mobile devices or optimizing a website for mobile is no longer good enough. Brands must now be able to optimize mobile channels in a way that enables consumers to make purchases, track pricing and comparison shop whenever and wherever they wish to in order to remain relevant. That includes mobile versions of websites, as well as custom mobile apps.
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Text Message Marketing Is Still a Thing
If you compare mobile marketing with TV networks, text message campaigns would be PBS. They're not sexy, and they're not enormously popular, but they're still kicking around, somewhat. According to a survey of 2,262 adults conducted by Harris Interactive on behalf of location-based marketing firm Placecast, only four percent of mobile users receive marketing text messages.
Radio Business Report
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Greece takes the grease out of Facebook stock debut
Nobody knows if Greece will or will not continue using the euro, and the continuing uncertainty about the situation in Europe is creating skittish stock traders on this side of the Atlantic that not even the Facebook IPO could assuage. Unfortunately, radio stocks went with the flow, but TV managed to rise slightly. The RBR [...]
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Big Band bests games and the Judge
CBS Television Distribution won three of the top four syndic slots during the week started 4/30/12-5/6/12 – but it didn’t get #1. That honor went to Warner Bros. and The Big Bang Theory.
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ABC #1 on the final Friday of the season
The season finale of ABC’s Shark Tank posted a strong first-place finish in the 8 o’clock hour among Adults 18-49, beating the finale of NBC’s Who Do You Think You Are? by 50%. In addition, Shark Tank was the top-rated TV show of the evening on the major nets in Adults 18-34, holding a 30% [...]