Welcome to Radio Talking Points Dot Com
This website is dedicated to improving the relevance and profitability of Radio advertising for the advertiser, the salesperson and the Radio company, in that order.
- I Don’t Need to AdvertiseIn Radio advertising sales, you will inevitably encounter a prospect who says they don’t need to advertise because they have all the business they can handle. For most salespeople this can be especially frustrating because your whole premise for the sales call is to help the business owner grow the business! Sometimes I think there […]
- The First Radio CommercialThe first Radio commercial was broadcast on August 28, 1922. The station was WEAF AM in New York City. It was owned by AT&T. The commercial was for a real estate development called Hawthorne Court Apartments in Jackson Heights, a neighborhood in the borough of Queens. The apartment complex was owned by the Queensboro Corporation. The […]
- The Future of Search Begins with a Radio CommercialThe goal successful advertising is to be known before you are needed. The biggest mistake in advertising is waiting to be found. In other words, there are two kinds of advertising, active or passive. Active advertising, like Radio advertising, builds Top of Mind Awareness. In marketing, top-of-mind awareness (TOMA) refers to a brand or specific […]
- TV Uses Radio Advertising to Drive ViewershipThree networks are among the top 10 national advertisers on AM/FM for the week of Sept. 24-30: Disney’s ABC is No. 4, Fox is No. 5 and CBS is No. 8. With hundreds of new and returning TV series launching in September and October for the fall season, television is turning to radio to promote […]
- Four Keys to Improved Agency RelationsWorking with advertising agencies doesn’t need to be adversarial. You are in charge and you can change your situation by changing what goes into your brain. Here are Four Keys to Improving Agency Relationships. Don’t Assume the Agency Knows How to Buy Radio. How effective would your local salespeople be if you just sent them […]
- Here’s What RADIO Stands ForAuthor: Annette Malave, SVP/Insights, RAB Anything is possible on radio. You can hear a singing garbage bag, a hamburger rap song or something that sounds like a bull elk. What you hear on the radio can also make you laugh, gasp or cry. Yes, anything is possible on radio and that’s what attendees heard on June 6 […]
- Radio on Main Street Podcast Featuring Dr. John Owens, Professor at the Univ. of Cincinnati & Carolyn Gilbert, Founder & President at NuVoodoo Media ServicesWhen you ask a college student and a radio broadcaster the same question, do you think you will get the same answer from both? Well, the answer is not necessarily. In this edition, Erica Farber, President and CEO of the RAB speaks with Dr. John Owens, Associate Professor at the University of Cincinnati, and Carolyn […]
- Political Media Buying 2020: “Where Does Radio Fit?”Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media Just to recap, based on previous elections, PQ Media projects that political media buying could exceed $8 billion in 2020, possibly as high as $8.5 billion. Monies have already been spent in 2019 that exceed 2015 figures, particularly on marketing services like […]
- Radio on Main Street Podcast Featuring John Beck, Managing Partner, Stone Canyon Media Flagstaff LLC and Senior Vice President, Emmis Radio – St LouisAs a broadcaster, have you ever had a desire to own your own radio station? After spending 35 years with Emmis in St. Louis, John Beck has done just that. A career broadcaster he teamed up with some others to fulfill a life long dream. In this edition, Erica Farber, President and CEO of the […]
- Political Media Buying 2020: Way Too Early Prediction in June 2019Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media When the Radio Advertising Bureau reached out to PQ Media a few months ago to continue our tradition of prognosticating political media buying, this time for 2020, I felt like the football and basketball reporters at ESPN and Sports Illustrated who release […]
- James Joins Adams June 26, 2019Nathan James has joined Adams Radio of Delmarva as Director of Marketing Partnerships and Promotions. He'll be responsible for all marketing and promotions for all 5 Adams brands in Salisbury – Ocean City.
- Tracey Johnson Launches Aircheck Service June 26, 2019The new product is called Air Check Coaching service. It offers individual, customized critique and feedback in one-hour air check sessions with Johnson's talent coaches Andy Meadows and Mike Shepard. The cost is $499 per session.
- What Makes A Great Air Talent June 26, 2019Entercom Chief Programming Officer Pat Paxton is on the cover of Radio Ink that comes out this week. Sporting an extremely impressive programming resume, Paxton oversees the Entercom team responsible for all content distributed on every Entercom radio station, as well as all digital and social media listener engagement strategies. Here's an excerpt from our […]
- The Upcoming Any-Channel FM Translator Rules June 26, 2019(By John Garziglia) The portion of the FCC’s new FM translator rules which allows an existing FM translator, upon a showing of interference, to apply to modify its facility to any channel in the same band, will be effective on August 13. Here's what you should know.
- The Majority Of Smart Speaker Use: Music June 26, 2019And that's good news for radio. The 2019 Smart Audio Report from Edison Research and NPR revealed that the number one request smart speaker owners make to their devices is to play music.
Pierre Bouvard is Chief Insights Officer at CUMULUS MEDIA | Westwood One. Pierre and his team are doing some of the most consequential research on the performance of Radio advertising.
- From Household to Hygiene Products, Private Label Is Upending Omnichannel LandscapeFrom Amazon’s new skin care line to Chewy.com’s new private-label pet food, retailer branded products are no longer a niche online. CPG private label accounts for 3% of online dollar sales, up from 1.3% two years ago, and some categories—particularly household care and baby products—are caught in the crosshairs.
- From Great Panels Come Great InsightsAt Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher quality of insights than anyone […]
- How Marketing Analytics Drives Decision Making in Health CareHealth care organizations of all types are at the forefront of this new era. Big data is creating enormous opportunities not only to improve patient outcomes and manage costs, but also advance marketing efforts. Organizations that can combine data, analytics and strategy will be able to implement processes that change the way they operate, for […]
- Monetizing the Munchies: How Legal Marijuana Use is Affecting the U.S. Snacking IndustryAmerica is a nation of snackers, and sales are up across the country year-over-year. But could the “munchies” driven by legal marijuana use increase sales further?
- The Database: What’s on Tap for the Alcoholic Beverage Industry?Americans aren’t drinking the way they were just a few years ago. An abundance of choice and the influence of health and wellness trends are re-shaping behaviors and preferences. There are ways, however, to break through. That’s because today’s consumers are seeking experiences—both in their glasses and at their watering holes of choice.