Welcome to Radio Talking Points Dot Com
This website is dedicated to improving the relevance and profitability of Radio advertising for the advertiser, the salesperson and the Radio company, in that order.
- I Don’t Need to AdvertiseIn Radio advertising sales, you will inevitably encounter a prospect who says they don’t need to advertise because they have all the business they can handle. For most salespeople this can be especially frustrating because your whole premise for the sales call is to help the business owner grow the business! Sometimes I think there […]
- The First Radio CommercialThe first Radio commercial was broadcast on August 28, 1922. The station was WEAF AM in New York City. It was owned by AT&T. The commercial was for a real estate development called Hawthorne Court Apartments in Jackson Heights, a neighborhood in the borough of Queens. The apartment complex was owned by the Queensboro Corporation. The […]
- The Future of Search Begins with a Radio CommercialThe goal successful advertising is to be known before you are needed. The biggest mistake in advertising is waiting to be found. In other words, there are two kinds of advertising, active or passive. Active advertising, like Radio advertising, builds Top of Mind Awareness. In marketing, top-of-mind awareness (TOMA) refers to a brand or specific […]
- TV Uses Radio Advertising to Drive ViewershipThree networks are among the top 10 national advertisers on AM/FM for the week of Sept. 24-30: Disney’s ABC is No. 4, Fox is No. 5 and CBS is No. 8. With hundreds of new and returning TV series launching in September and October for the fall season, television is turning to radio to promote […]
- Four Keys to Improved Agency RelationsWorking with advertising agencies doesn’t need to be adversarial. You are in charge and you can change your situation by changing what goes into your brain. Here are Four Keys to Improving Agency Relationships. Don’t Assume the Agency Knows How to Buy Radio. How effective would your local salespeople be if you just sent them […]
- Radio on Main Street Podcast Featuring Allen Shaw, Pres. & CEO of Centennial Broadcasting and Vice Chairman of the Board, Beasley Media GroupIn many markets across the country there are iconic radio stations – radio stations with legacies that, when you hear the call letters, it automatically brings to mind a special feeling or emotional attachment. WPLJ in New York City is one of those stations. It was an early pioneer, successfully programming an album-oriented music format […]
- Music Radio Delivers a Diverse AudienceContributor: Jay Nachlis, Associate Consultant/Marketing Director, Coleman Insights Radio is not a one-size-fits-all proposition. It’s one of the advantages and calling cards of local radio stations — the ability to reach specific audiences with differing tastes. Understanding differences in music tastes and usage helps validate the effectiveness of radio as a local, targeted medium for […]
- Radio on Main Street Podcast Featuring Lori Lewis, Vice President Social Media at Modern LuxurySocial media has become one of the most popular ways of connecting for both personal relationships as well as for use in professional brand building. In fact, it has become such an important means of communication it is hard to believe it has only been around for 11 years. In this edition, Erica Farber, President and […]
- Radio Helps Small Businesses GrowAuthor: Annette Malave, SVP/Insights, RAB Last week was National Small Business Week. According to the U.S. Census, there are nearly 30 million small businesses. Small businesses play a crucial role in their local communities. They have a positive impact on the job market, help defray costs/taxes and provide consumers with product/service alternatives. They also help […]
- Radio on Main Street Podcast Featuring Steph Garfrerick, Vice President of Strategy at Revenue AnalyticsWhen it comes to growing revenue, every radio station has the same challenges. Decisions must be made regarding a long list of variables from what to charge per spot to how to best maximize every available opportunity. In this edition, Erica Farber, President and CEO of the RAB speaks with Steph Garfrerick, Vice President of […]
- TOMORROW ON PODCATING FOR RADIO DUMMIES May 23, 2019Steve Lubetkin is the managing partner of The Lubetkin Media Companies. He's the co-author of The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional. Steve is our guest LIVE tomorrow morning at 9 a.m. on Podcasting for Radio Dummies. LISTEN HERE, where you can also check out all […]
- Entercom Cuts Ties With Troubled Host May 23, 2019Calling himself the most sought after free agent in the history of media, in a Periscope video from a Publix, Kirk Minihane announced he was no longer employed by Entercom. He then went on to say some very vile and disgusting things about Entercom, its employees and their families.
- MANAGERS: What Would You Do? May 23, 2019Entercom was put in an uncomfortable position by an angry employee who was using social media as a weapon to complain about his employment in an attempt to pry his way out of his deal. In the end, Entersom decided he wasn't worth all the headaches. Managers: If this happened to you, what would you […]
- Entercom, Cadence13 Honor Veterans May 23, 2019Entercom and and Cadence13 are launching an original podcast called To War and Back, which explores the lives of three combat veterans and their journeys on the battlefield and on their return home. The full six-episode series will launch exclusively on Radio.com.
- Adam 12’s New Boston Gig May 23, 2019They call him Adam 12 and now he’s headed to ROCK 92.9/Boston to take over middays. He's previously worked on-air in Beantown at WFNX-FM and WBCN-FM.
Pierre Bouvard is Chief Insights Officer at CUMULUS MEDIA | Westwood One. Pierre and his team are doing some of the most consequential research on the performance of Radio advertising.
- This Memorial Day, Americans Will Substitute Summer CPG Staples for AlternativesWhile beer and hot dogs are staple menu options Memorial Day weekend and through the summer months, a range of emerging options are joining them on the menu.
- How Multi-Touch Attribution Helps Brands Master the MultiverseThe aim of the game for 2019 for marketers is to keep moving. To keep pace with consumers, marketers must continually test new marketing channels and tactics to supplement and evolve their acquisition strategies. But they also need to prove the impact of these investments on sales, revenue and other key business metrics.
- How Newer Ready-to-Drink Beverages and Packages are Shaking Up the Adult Beverage MarketThink about your favorite martini, or perhaps a particular variation of the Moscow Mule. To get one—and a good one—you’ve traditionally had to rely on a good mixologist. Today, however, ready-to-drink adult beverages are freeing consumers from the confines of their favorite watering holes.
- My Relationship with a Biscuit PackMy experience with the orange pack of biscuits is typical of how shoppers interact with product packs. Packs catch the shopper’s attention at the “Zeroth moment of truth”—when the shopper is in front of a screen. They then catch the shopper’s attention in front of the shelf—that’s the “first moment of truth”—where most purchase decisions […]
- Evaluating Risk: Ensuring Your Innovative New CPG Product is a SuccessAre you launching, or looking to launch, an innovative new CPG product? Evaluating the risk of innovation can mean the difference between a CPG product breakthrough and a false start, so assessing and stemming risk should be a priority at every phase of development