Welcome to Radio Talking Points Dot Com
This website is dedicated to improving the relevance and profitability of Radio advertising for the advertiser, the salesperson and the Radio company, in that order.
- I Don’t Need to AdvertiseIn Radio advertising sales, you will inevitably encounter a prospect who says they don’t need to advertise because they have all the business they can handle. For most salespeople this can be especially frustrating because your whole premise for the sales call is to help the business owner grow the business! Sometimes I think there […]
- The First Radio CommercialThe first Radio commercial was broadcast on August 28, 1922. The station was WEAF AM in New York City. It was owned by AT&T. The commercial was for a real estate development called Hawthorne Court Apartments in Jackson Heights, a neighborhood in the borough of Queens. The apartment complex was owned by the Queensboro Corporation. The […]
- The Future of Search Begins with a Radio CommercialThe goal successful advertising is to be known before you are needed. The biggest mistake in advertising is waiting to be found. In other words, there are two kinds of advertising, active or passive. Active advertising, like Radio advertising, builds Top of Mind Awareness. In marketing, top-of-mind awareness (TOMA) refers to a brand or specific […]
- TV Uses Radio Advertising to Drive ViewershipThree networks are among the top 10 national advertisers on AM/FM for the week of Sept. 24-30: Disney’s ABC is No. 4, Fox is No. 5 and CBS is No. 8. With hundreds of new and returning TV series launching in September and October for the fall season, television is turning to radio to promote […]
- Four Keys to Improved Agency RelationsWorking with advertising agencies doesn’t need to be adversarial. You are in charge and you can change your situation by changing what goes into your brain. Here are Four Keys to Improving Agency Relationships. Don’t Assume the Agency Knows How to Buy Radio. How effective would your local salespeople be if you just sent them […]
- The Radio on Main Street Podcast Featuring Steve Newberry, EVP for Strategic Planning and Special Projects at the NABThe FCC license of a radio or television station states it has the obligation to operate in the public interest. Fighting for policies that preserve and strengthen free, local broadcasting is the focus of the National Association of Broadcasters – the broadcasters’ voice in our nation’s capital. In this edition, Erica Farber, President and CEO […]
- Radio. It’s PersonalAuthor: Annette Malave, SVP/Insights, RAB As radio continues to expand delivery of its content and information across various platforms and devices, the way listeners engage changes. Radio has always been an easy medium to use and technology has made it even simpler to tune into. With tablets and smartphones, via apps and streams, listeners can take […]
- Radio on Main Street Podcast Featuring Megan Lazovick, Vice President at Edison ResearchCountry Radio Broadcasters, Inc. recently released the results of a research project titled, Understanding Parents, Teens and Country Music, conducted by Edison Research. Although the focus of the study was based on country music users, the overall findings of the research are applicable for parents and teens who listen to any type of music format on […]
- Why Teens Matter, Part Two: Targeting Tomorrow’s Money DemoContributors: Larry Rosin, Co-founder & President, Edison Research; Megan Lazovick, Vice President, Edison Research; Laura Ivey, Director of Research, Edison Research We last left you with the findings from the latest study commissioned by the Country Radio Broadcasters in recognition of the 50th Country Radio Seminar, Understanding Parents, Teens, and Country Music. To refresh your memory, the study focuses […]
- Radio on Main Street Podcast Featuring Becky Brenner, Consulting Partner with Albright, O’Malley & Brenner, Country Radio SpecialistsOf all commercially licensed radio stations in the US there are more country formatted stations than any other format. The actual format of a station is focused on appealing to specific demographics and lifestyles within a specific listening area. In this edition, Erica Farber, President and CEO of the RAB speaks with Becky Brenner, Consulting […]
- New Overnight Anchor For CBS News Radio March 22, 2019Award-winning journalist Matt Pieper has stepped into the role. As a reporter for CBS News Radio since 2015, Pieper covered all the major news events.
- Shane To Co-Anchor “KFBK Morning News” March 22, 2019NewsRadio KFBK/Sacramento has named Sam Shane co-anchor/host of The KFBK Morning News. He will join co-host Cristina Mendonsa on the program.
- How To Find And Manage Quality Sales Professionals March 22, 2019Your sales staff is the "face" of your station. These are the people who meet daily with the decision-makers that provide the cash to keep the lights on. Over the next several days, we'll be featuring a series of will of one-on-ones with some of the best Sales Managers in the business. We tapped a […]
- Kristy Scott Joins Podcast Movement March 22, 2019Kristy Scott is the new head of sales for Podcast Movement. Scott joins the Podcast conference from RTK Media, which published the trade publication Tom Taylor NOW. She also spent 17 years at Radio & Records.
- What’s In A Name? March 22, 2019(By Deborah Parenti) One of the challenges we hear a lot about today — and have heard about for several decades — is getting the next generation interested in and inspired to make radio their career. And again, while nothing new,making radio “sexy” to Gens X and Z is definitely far more difficult than in […]
Pierre Bouvard is Chief Insights Officer at CUMULUS MEDIA | Westwood One. Pierre and his team are doing some of the most consequential research on the performance of Radio advertising.
- Tops of 2018: Top-Growing Beer CategoriesDespite the continued deceleration that has occurred over the past five years, many of the sub-categories within the total beer category have been able to post notable gains in both the on- and off-premise channels.
- Understanding the Evolving World of PremiumIt’s rational that shoppers would be willing to pay more for a product that is of a higher demonstrated quality or value, but there is also a more subjective component that factors into many shoppers’ ideas of what premium means.
- Tops of 2018: Non-Alcoholic Beverage InnovationWhen it comes to non-alcoholic beverages, U.S. consumers have a great thirst for trying new and exciting products. And as a result, beverage manufacturers lean on innovation practices to bring new and interesting offerings to the marketplace.
- Tops of 2018: Social TVTopping the 2018 most social series programs was content of all kinds, from wrestlers battling in the ring to witches battling the apocalypse. The uniting factor among these shows? Their ability to resonate with audiences and provide content they can chat about across social media.
- Segmenting the Spirits of ChristmasChristmas is an important time of year for the alcohol industry in the U.K., as off-trade alcohol sales over the 12 weeks of Christmas account for around a sixth of all Christmas fast-moving consumer goods (FMCG) sales and a third of total annual off-trade alcohol sales.